About the brand

Paridhi Jaipuria’s eponymous label focuses on the designer’s style that subtly draws from her traditional roots to craft artisanal garments that entail human hands to create. The designs stand apart due to their simplistic clean lines, careful detailing and relaxed silhouettes. Paridhi Jaipuria portrays a cultural freshness with chic modern aesthetics. Its urban feel is the perfect medium to break a dressing status-quo and make the garment seem mature and arrived. The label caters to women who want everyday contemporary clothing that takes them through the day at work, at formal as well as informal events. With its classic, timeless and effortless approach, the brand wishes to dress the modern, progressive and enterprising women of today who are constantly attracted to ideas of culture and exploration.

Paridhi Jaipuria

Paridhi Jaipuria started her journey in Fashion by obtaining a degree in Fashion Design and Textiles from Lasalle College of the Arts, Singapore. Soon after returning in 2014, she joined her father’s export house wanting to learn the production and business aspects of the garment industry. However, she constantly saw herself being drawn towards the traditional techniques of creating artisanal clothing and wanting to explore India’s rich and cultural crafts in a contemporary manner. This pushed her into starting her exclusive line of offbeat garments. As a designer, Paridhi has always believed in following her own instincts over following the latest trends. She believes in creating beautiful and meaningful garments for exceptional and thoughtful women across the globe, using crafts that have the ability to conjure not just a mood but an entire lifestyle.

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