About the brand
Paridhi Jaipuria’s eponymous label focuses on the designer’s style that subtly draws from her traditional roots to craft artisanal garments that entail human hands to create. The designs stand apart due to their simplistic clean lines, careful detailing and relaxed silhouettes. Paridhi Jaipuria portrays a cultural freshness with chic modern aesthetics. Its urban feel is the perfect medium to break a dressing status-quo and make the garment seem mature and arrived. The label caters to women who want everyday contemporary clothing that takes them through the day at work, at formal as well as informal events. With its classic, timeless and effortless approach, the brand wishes to dress the modern, progressive and enterprising women of today who are constantly attracted to ideas of culture and exploration.